Choosing A Niche Topic And Hot Keywords

Can’t think of website niche ideas? 

Don’t know what keywords you need to use?

It’s EASY – just follow the steps in this article!

In this article I am going to show you how you can choose a niche topic and the best way to get your site ranking well in the search engine results without paying for PPC.

At this point in time I have no idea either what my niche topic will be, or the best keywords to use. This is a real world example of thinking of an idea from scratch, and optimising for the top search engines such as Google, Yahoo!, and Bing.

Choosing A Topic


A good starting point is a hobby. If you are more knowledgeable and passionate about something it will be easier to write about and thus more engaging for your readers.

Here are some of my hobbies, interests, and things I like to do:

  • Cars
  • Animals
  • Travelling the world
  • Spa breaks
  • Creating passive income streams
  • Cost saving / financial
  • Entertaining my children
  • Films
  • Music
  • Eating out

Any of these I could write about, but they are very broad topics, we really need to narrow these down else we will be competing with too much competition.

Narrowing Down To A Niche


Let’s select one of the topics listed above, I’m going to say ‘Animals‘. If you’ve been following my blog you will know about the powerful tool I use called Jaaxy. This is going to help define our niche, and best keywords to use.

Out of interest, lets put in the word ‘Animals‘ in to Jaaxy and see the results:

The result is a whopping 395,801 average searches for the word ‘animals‘ per month. If you could achieve having a website on the first page of results it would result in over 2000 visits per day! but look at the QSR, that’s the number of competing websites with this phrase – 276 other websites!

Try it for yourself, enter a keyword below in to Jaaxy and take a look at the results:

This is where we need to get clever and reduce the competition. Let’s look at the list of results Jaaxy gives us:

There are some that stand out to me. I like to keep the QSR really low, even if the traffic isn’t amazing. It’s better to have a website that’s on the first page and gets 10 hits per month, that one that’s on page 5 say and gets no hits. As I keep saying in my articles:

“95% of internet users will not look beyond page 1 of web search results!”

Keep that in mind, always!

Our best keyword result is ‘Animals that start with an i‘. This has a really low QSR of just 8.

Lowest QSR Is Not Always The Best


Think about the users perspective. If they are searching for ‘Animals that start with an i‘ they are probably just looking for a quick answer to their question. What can I offer above that? A product, a service? Probably nothing at all…

Look at the next result I highlighted, ‘drawing pictures of animals‘. This is probably someone that needs help in some form to better draw an animal. For this I could offer free information, tips, but along side this there are probably products such as self-help books, e-books, drawing materials like pencils, paint, paper, perhaps even software that I could affiliate to.

Also look at the ‘SEO‘ result next to it of 98 out of 100. This result has the best chance of my site achieving first page search results.

Easy Right? Now For The Hard Part…


Now you are armed with your key words ‘drawing pictures of animals’ to include in your article, it’s time for you to do your research and create a web-page on this topic. My advice, provide lots of free and useful information to the reader. Get them engaged in your subject topic. Then, make recommendations for products that they could purchase to achieve the best results.

Good luck!

Iain

If you found this article useful, require more help, or just want to say hello, please leave a comment below.

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